The truth is, every interpretation of heritage, tangible or intangible, has contrasting narratives attached to it, grounded in differing historical perspectives and fixed to specific communities, or agendas. By definition, Heritage is the preservation of
The truth is like a lion.
You don’t have to defend it.
Let it loose,
It will defend itself.
Learn the TRUTH about the River Club development
The truth is, every interpretation of heritage, tangible or intangible, has contrasting narratives attached to it, grounded in differing historical perspectives and fixed to specific communities, or agendas. By definition, Heritage is the preservation of the past, and nothing is preserved by isolating it within its own community, or dissenting faction within.
It should be celebrated, shared and communicated. Through broad and sensitively managed community engagement in a bottom-up approach, provisions for preservation, development and management can offer benefits to the indigenous stewardship, allied and broader communities, heritage and tourism operators*, developers, planners and to the public as well – local, regional, national and international.
Today, heritage has become a powerful instrument in the economic and territorial development of a country, when properly valorised and promoted.
*37% of global tourism has a cultural motivation. UNWTO
57% global travellers are strongly influenced by history and culture in their choice of holiday destination. US National Trust for Heritage Preservation.
There has been considerable growth of a deeper level of engagement with local cultures over the past decade. European Travel Commission
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